The business model that had worked so well for the DVD-by-mail service did not work well to deliver online streaming bundled with the mail service.

网飞DVD邮寄租赁服务的商业模式运作大获成功，但用到与邮寄服务捆绑的提供在线流媒体服务时却不怎么管用了。

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It was established in 1997 and launched its DVD-by-mail subscription service two years later in 1999, but it was always called Netflix for a reason.

Netflix是世界上最大的在线影片租赁商，其成立于1997年，并于成立2年后，也就是1999年，开始其DVD邮件分发服务模式，不过称其为Netflix是有原因的。

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Okay, not exactly, but the company did today tell its 24 million subscribers that they no longer can buy both the DVD-by-mail and Internet streaming services for just $10 per month.

上面的说法也许有些夸张，不过Netflix确实在今天通知2，400万订阅用户，Netflix将取消每月10美元的DVD邮寄和互联网流媒体捆绑服务。

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In 2003, Netflix recruited Kyncl to help secure movies for its thriving DVD-by-mail business.

NEWYORKER: Streaming Dreams

Netflix is an online movie rental company that began its expansion in the U.S. by pioneering DVD-by-mail service.

FORBES: Netflix Chugging Back To $125 After Rough Year

What will happen to customers who get both DVD-by-Mail and online streaming service?

FORBES: Netflix's Split Won't Cure Its Online Streaming Ills