...需求、引导需求,在这个层面上,显然“个性化定制”和“互联网”是两个极其重要的关键词。 定制营销(Customization Marketing)是指在大规模生产的基础上,企业将市场细分到极限的程度,也就是说把每一位顾客当作一个细分市场,根据其个性的要求,专门单独设...
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mass customization marketing 大规模定制营销
Internet Customization Marketing 网上定制营销
Customization Marketing Strategy 定制营销策略
The strategies of real estate customer operation include the methods and two-stage process of fixing customers, the customization marketing and customer experience, obtaining and guiding customers, the various operation and transaction of customer equity, etc.
客户经营策略包括:客户定位的方法及定位的两阶段流程,获得客户及引导客户的措施,客户定制营销及优化客户体验的措施,以客户为核心的多元化经营及客户资产的交易方式等内容。
参考来源 - 房地产客户经营理论与策略研究·2,447,543篇论文数据,部分数据来源于NoteExpress
This paper put Jinan Steel as a case, used the"five forces model"to analyze the advantages and disadvantages of a mass customization marketing model.
以济钢为案例,运用“五力模型”分析了大规模定制营销模式的优势及劣势。
Instead of generating broad demographic profile and psycho graphic profiles of market segments, marketers are engaging in personalized marketing, permission marketing, and mass customization.[1]
除了宽泛的人口分布概况和市场区域的心理位置概况,市场人员也进行个性化营销、允许营销和大众定制营销。
Motorola also performance exceptionally, benefiting from its increased effort in marketing and customization cooperation it holds with operators.
摩托罗拉的表现也较为突出,这归功于其对市场营销力度的不断加大以及与运营商的定制合作。
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