Customer perceived surplus value 顾客感知价值剩余
This research on the effect of interactive marketing on customer surplus value aims to provide some new ideas to the companies on building their brands.
本研究针对品牌互动式营销对消费者剩余价值的影响进行研究，希望能借此提供企业一种品牌塑造的新思维。
It is a new customer value, including functional and emotional values in a sense, as well as surplus overflow effect.
体验价值是一种新的顾客价值，包括功能性价值和情感性价值，另外还有盈溢效应。
应用推荐