This research on the effect of interactive marketing on customer surplus value aims to provide some new ideas to the companies on building their brands.
本研究针对品牌互动式营销对消费者剩余价值的影响进行研究，希望能借此提供企业一种品牌塑造的新思维。
It is a new customer value, including functional and emotional values in a sense, as well as surplus overflow effect.
体验价值是一种新的顾客价值，包括功能性价值和情感性价值，另外还有盈溢效应。
It is a new customer value, including functional and emotional values in a sense, as well as surplus overflow effect.
体验价值是一种新的顾客价值，包括功能性价值和情感性价值，另外还有盈溢效应。
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