Tactics commonly used range from providing “special” customer discounts to sending customers communications that reinforce the value proposition of the given service.

通常使用的战术包括给予特殊的顾客折扣或者向顾客寄发加强特定服务价值提议的材料。

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Value proposition - a description the customer problem, the product that addresses the problem, and the value of the product from the customer's perspective.

价值主张——描述客户遇到的问题，产品要可以解决客户的麻烦，并且要从客户的角度来对产品进行价值判断。

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Following the methodology closely helps deliver the value proposition of BBD in terms of reduction in cost of development, decreasing time to market, and improving quality and customer satisfaction.

通过严格按照此方法进行操作，可以帮助实现BDD在以下方面的价值主张：降低开发成本、缩短上市时间，以及提高质量和客户满意度。

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In reality, according to what the SEC found, Dell's ability to meet Wall Street's earnings estimates for 20 straight quarters had little to do with the company's superior strategy, customer value proposition, products, or operating efficiencies.

FORBES: Magazine Article

Envisioning and building the architecture for an excellent customer experience is the baseline proposition for any enterprise system.

FORBES: The New Art And Science Of Great Customer Experience

Providing a better value-proposition to the customer is much more likely to endure goodwill than spending on marketing.

FORBES: The Dangerous Seduction of the Lifetime Value (LTV) Formula