A customer can go online and just submit an idea, say, "Dell should do the following."

客户可以上网，提交一个想法，例如说，戴尔应该这样做“

斯坦福公开课 - 戴尔CEO-Michael.Dell谈创业和发展课程节选

But the customer won't always articulate the brilliant new idea.

但是消费者不会,提出很好的新点子。

斯坦福公开课 - 戴尔CEO-Michael.Dell谈创业和发展课程节选

And on a personal note, as a Christian, I like the idea of service embedded in the idea of customer capitalism.

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It was the customer who originated the idea about the Main Street issue, having picked up the name from another brokerage house.

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The wealth of online reviews has reignited the idea that the customer's feedback is not only important, but critical to success.

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