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While it is true that the name is widely recognised in the jewellery trade, it is often associated with Mr Ratner's dismissal of one of his own products as "crap" in 1991.
BBC: Ratner loses battle for name
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The mobile Slingplayer client was, as always, seamless, and we were streaming widescreen video even on our crap-ass EDGE T-Mobile service in San Francisco with relative ease.
ENGADGET: Slingbox PRO hands-on
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If Morgan can be as direct and pithy in his nightly interviews as he was yesterday in cutting through years of corporate crap, he ought to do just fine.
FORBES: Why I'm Already Liking Piers Morgan for CNN