The core brand strategy 品牌核心策略
Core Brand Idea 核心品牌理念
core brand value 核心品牌价值
Core brand values 核心品牌价值
core brand promise 核心品牌承诺
Core Brand Attitude 核心品牌态度
Brand Core Value 品牌的核心价值
Brand Core 品牌核心
However, impertinent brand extension strategy can not achieve succeed of new products in target market and will dilute the core brand image and equity.
然而,不得当的延伸不仅无法使新产品成功进入预期目标市场,达到预期效果,更可能导致核心品牌丧失长期建立的专属形象,损害其品牌的整体效益。
参考来源 - 基于品牌形象的品牌延伸效果评估 （研究生论文）·2,447,543篇论文数据，部分数据来源于NoteExpress
The higher credibility of core brand, the higher brand trust for brand extension.
母品牌的可信性愈高，愈信任该品牌延伸。
Extensions also should be avoided if the core brand is not yet sufficiently strong.
如果核心品牌还不够强势，也应该避免品牌延伸。
The higher brand loyalty of core brand, the higher brand trust for brand extension.
对母品牌愈忠诚，愈信任该品牌延伸。
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