Core identification, a concept in the management of brand names, is the core part of brand name identification and Key words in expressing the particular features and core values of a brand name.

核心识别，是品牌管理中的一个概念，是品牌识别的核心部分，是表达品牌特色、品牌核心价值的关键词。

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Brand core values: Taste leisure, Simple Life, Natural mix, Symbol of Brazil.

品牌核心价值：品味悠闲，简单生活，自然混搭，巴西符号。

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Promotes the desired work culture around the five core values of Trust, Integrity, Respect, One Team and Service of the Inter Continental Hotels Group and the brand ethos.

围绕洲际酒店集团的五个核心价值和品牌精神开展工作，它们是信任，诚实，尊重，团队精神和服务精神。

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How does the brand and its core values incite, motivate and inspire people?

FORBES: Brand Intangibles: Unleash A Positive Frankenstorm

Issues regarding brand identity and the trade-off between profit and core values are ones that Major League Baseball will need to think about carefully as it decides how to sell advertising space on its website.

FORBES: MLB's New 'Fantasy Sports' Strategy: Selling Ad Space To Other Fantasy Host Sites