Rather than just dazzling with a high cool factor, there is a focus on the practical.

比起让人眼花缭乱的高端炫酷元素，这更注重实用性。

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A lot of publishers are using such codes, but they can't be added frivolously for the cool factor.

许多出版商正在使用这样的代码，但是不能因为这样很酷就盲目地加入它们。

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Behind the cool factor are serious issues of how space affects human abilities to communicate and work.

在这些超酷的东西背后，是关于空间如何影响人类沟通和工作能力的严肃问题。

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So the question is simply this: can the cool factor kill the convenience factor?

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Regaining the cool factor will help reduce the negativity that is surrounding Apple.

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That cool factor propelled consumers to spend hundreds more for the Apple brand than they would for anything Dell or HP could manufacture.

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