Rather than just dazzling with a high cool factor, there is a focus on the practical.
比起让人眼花缭乱的高端炫酷元素，这更注重实用性。
A lot of publishers are using such codes, but they can't be added frivolously for the cool factor.
许多出版商正在使用这样的代码，但是不能因为这样很酷就盲目地加入它们。
Behind the cool factor are serious issues of how space affects human abilities to communicate and work.
在这些超酷的东西背后，是关于空间如何影响人类沟通和工作能力的严肃问题。
Stuff's Editor Fraser Macdonald said the nominated products were judged on their performance, design and value, as well as "that elusive cool factor".
《Stuff》杂志编辑弗雷泽·麦克·多纳德介绍说，评选主要依据产品的性能、设计、价值以及“酷元素”等几大因素。
McFarlane might have a certain cool factor that Microsoft wants to tap into - but how on earth are they going to stop it being anything more than an informercial?
麦克法兰身上可能具有某种微软想利用的“酷”因素—但是他们究竟打算怎样使其不落入信息广告的俗套呢？
McFarlane might have a certain cool factor that Microsoft wants to tap into - but how on earth are they going to stop it being anything more than an informercial?
麦克法兰身上可能具有某种微软想利用的“酷”因素—但是他们究竟打算怎样使其不落入信息广告的俗套呢？
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