Beyeler's Web design, development, and marketing startup focuses on "conversion optimization," -turning online visitors into customers.

Be yeler的网页设计、开发和市场营销公司专注于“转换最优化”(conversion optimization)，即把网站的访问者转换成顾客。

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Every website has unique conversion goals, so the approach to conversion rate optimization is unique for every website.

每个网站的转化目标都不尽相同，所以，优化转化率的措施也因网站不同而有所差异。

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Let's say you're pretty good at conversion rate optimization - A/B and multivariate tests are relatively easy for you to perform and you've got solid instincts around them.

假设你在转化率提升方面做得非常优秀 – 对于你来说A/B测试与多变量测试是非常简单的事，在这方面你有很好的基础。

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There are many online and offline marketing and advertising strategies to increase awareness of your site, but to drive sales and profits, you must use expert data analysis, up-to-the-minute SEO analysis, and aggressive conversion optimization testing.

FORBES: 3 Ways to Monetize Large Ecommerce Sites

You can see how content marketing and conversion rate optimization are at the head of the class.

FORBES: Content Marketing And E-Commerce Tops Digital Marketers Priority List For 2013

The subject of conversion rate optimization can be discussed in encyclopedic length.

FORBES: What Are Some Top Strategies For Conversion Optimization?