提炼出了两个重要的概念，搜索引擎优化（Search Engine Optimization，SEO）和转换率优化（Conversion Rate Optimization，CRO）。 搜索引擎是人们在网络上的日常工具之一，SEO所关注的是怎样增加搜索引擎将你的网站与人们搜索的关
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Every website has unique conversion goals, so the approach to conversion rate optimization is unique for every website.
每个网站的转化目标都不尽相同，所以，优化转化率的措施也因网站不同而有所差异。
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You can see how content marketing and conversion rate optimization are at the head of the class.
FORBES: Content Marketing And E-Commerce Tops Digital Marketers Priority List For 2013
The subject of conversion rate optimization can be discussed in encyclopedic length.
FORBES: What Are Some Top Strategies For Conversion Optimization?
An often overlooked but hugely valuable component of conversion rate optimization is the speed of the page you are trying to deliver to users.
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