Rods are very sensitive to light, shapes and movements and cones are not as sensitive, but they control the perception of color.

FORBES: First Bionic Eye For US Market Awaits Approval From FDA

But is the amount of control worth the perception that the system is obtusely anti-consumer?

FORBES: New Sources Say Microsoft's Next Xbox Needs Internet To Live

Given my analytic bent, I was intrigued that one of the strongest factors in the statistical model between peer social support and mortality was the perception of control.

FORBES: Are Your Co-Workers Good For Your Health?