The most profitable ad any site can sell is an ad for itself, because there is already user trust and perception of control built directly into a person buying from the same trusted brand.

而最有利可图的广告就莫过于网站自己的广告了，因为它已经拥有了了用户信任和建立在从同类信任品牌购得的个人用户上的操控能力。

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"What distinguishes one person's meltdown from another's indifference is their perception of control over the situation," says Paul J. Rosch, M.D., President of the American Institute of Stress.

“区别一个人的崩溃和另一个人的冷漠在于对控制这种情况的认知。”美国压力研究所总裁保罗·罗希博士说。

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I never once thought it was just my perception of the matter that was causing my disappointment and that I could control this!

我从没想到正是自己对事物的认知角度引起了自己的失望，而那是自己可以控制的！

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Given my analytic bent, I was intrigued that one of the strongest factors in the statistical model between peer social support and mortality was the perception of control.

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It remains to be seen whether this attempt to control and distort our perception of the past (and therefore control the future) will succeed.

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He has seen his ratings among Colombians drop in recent weeks because of the widespread perception that the security situation has gotten out of control during his leadership.

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