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"We have this theory that if we get content on multiple platforms and devices, it gives kids and families a chance to reinforce and experience the curriculum multiple times, " says Terry Fitzpatrick, executive vice president of content and distribution for Sesame Workshop, who emphasizes videos are best co-viewed with child and parent.
NPR: 'Sesame Street' Nears 1 Billion Views On YouTube
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Traditional media could hold on to its business model, in theory, by delivering higher quality content than real time content, because, naturally, real time content would not have the benefit of editing, pruning, selecting, and tweaking.
FORBES: Facebook and Google are Better Positioned than Traditional Media...and How Traditional Media Can Fight Back
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Most of them involve a theory arguing that the company wants to work with content producers to deliver an a la carte cable service that would provide a greater choice to consumers.
FORBES: Apple Testing Large-Screen High-Resolution TV Concept