"We have this theory that if we get content on multiple platforms and devices, it gives kids and families a chance to reinforce and experience the curriculum multiple times, " says Terry Fitzpatrick, executive vice president of content and distribution for Sesame Workshop, who emphasizes videos are best co-viewed with child and parent.

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Traditional media could hold on to its business model, in theory, by delivering higher quality content than real time content, because, naturally, real time content would not have the benefit of editing, pruning, selecting, and tweaking.

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Most of them involve a theory arguing that the company wants to work with content producers to deliver an a la carte cable service that would provide a greater choice to consumers.

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He patiently explains that economic theory tells us that discriminatory pricing by a monopolistic content provider, in which inelastic customers pay more than elastic ones, is provably more efficient than a one-size-fits-all pricing regime.

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The theory was that Internet search would become a commodity, but that well-made content was king.

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The theory was to spare cable operators the time and expense of negotiating licenses with the myriad owners of content that was being broadcast over the air.

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In theory the UltraViolet concept has always been a solution to the problem for digital ownership of high value content however, when requiring so many different industries to support and agree on all aspects of the specifications of such a program, it can often feel like getting nations to agree on the Kyoto Protocol.

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The theory is that Nguyen groomed some specific patents to appeal to Apple in the area of multi-device content sharing.

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