In 2005, as the authors observe, real consumption per person in France was only 60% as high as the U.S., making it appear that Americans were economically much better off than the French on average.

在2005年，正如作者所观察到的，法国的人均实际消费仅为美国的60%，表面上美国人的平均经济状况似乎比法国人好得多。

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One reason average consumption failed to increase may therefore be that more people were diverting some of their own income into starting or expanding their businesses.

因此平均消费难以实现增长的原因之一，可能是更多的人把所得的一部分用于开创或扩展生意。

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Louder music spurred more consumption, with the average number of drinks ordered by patrons rising to 3.4 drinks from 2.6 drinks, Gueguen found.

盖冈发现，较响的音乐会促进顾客的饮酒消费，顾客所点的酒类平均数量从2.6杯上升到了3.4杯。

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But the bigger problem lies in framing soda taxes in terms of average consumption, such as 45 gallons of sugared drinks per person per year or the NHANES average of 203 kilocalories per person per day.

FORBES: Will A Soda Tax Really Save 26,000 Lives, Billions Of Dollars?

For instance, Adobe says its LeanPrint software can reduce paper and toner consumption by an average of around 40 percent.

FORBES: Will Technology Civilize Us?

The average consumption of sugar-sweetened beverages in Mexico, the country with the highest death rates among larger nations, was 24 ounces per day.

CNN: Sugary drinks linked to 180,000 deaths worldwide