The value of ARPU to the mobile company means the average revenue per user. Whereas for the customer, it means the amount of consumption per customer in one year or in one month on mobile service.

移动运营商的ARPU值是指每个移动用户每年或每月的平均移动通信消费额，是反映移动通信企业运营效益的一个重要指标，因而成为移动运营商和投资商都关注的焦点。

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The Case of Shanghai, Shanghai, 2008 some 70 million pet dogs, each dog costs of up to 6 billion, the average consumption per household per month was 300 per pet.

以上海为例，2008年上海约有70万只宠物犬，每年养犬费用高达6亿元，每个家庭每个月宠物消费平均为300元。

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In June, diesel exports reached a record high of nearly 20 million barrels, or more than 20% of the average U.S. monthly diesel fuel consumption--97.6 million barrels per month in 2006.

FORBES: America's Oil Export Problem (Yes, Export)