The 22-person firm, which sells software for integrating and divvying up the servers of computers used by cloud computing services, is pushing an initiative it calls "Open Cloud, " a cloud computing standard that would allow a company's IT systems to be shared between different cloud computing services and moved freely between them.

FORBES: Bridging The Clouds

To answer that, consider what Apple did at its outset to make computing friendly, setting a standard subsequently emulated by competitors.

FORBES: Has Apple Peaked? Hardly.

Qualcomm and Samsung became Founder members of the HSA Foundation, adding their support to AMD's vision of delivering a common hardware standard for heterogeneous computing.

ENGADGET: AMD reports $1.27 billion in revenue for Q3 2012