The 22-person firm, which sells software for integrating and divvying up the servers of computers used by cloud computing services, is pushing an initiative it calls "Open Cloud, " a cloud computing standard that would allow a company's IT systems to be shared between different cloud computing services and moved freely between them.

FORBES: Bridging The Clouds

If Amazon does participate, says Forrester research analyst James Staten, the company will likely use its heft in the cloud computing industry to assert control over the standard and shape it to Amazon's current services.

FORBES: Bridging The Clouds