Its Variable Compression Engine can alter its compression ratio (the volume in a cylinder when the piston is up compared with the volume when it is down) from 14-1 to 8-1, depending on the circumstances.

ECONOMIST: Fuel economy

They operate in a volume business and have tried to increase profits by increasing volume while dealing with margin compression.

FORBES: Price; Marketing's Most Delicate "P"

Among the most important of those is that SimpliVity reduces the volume of data that companies need to store and retrieve through de-deduplication and compression.

FORBES: SimpliVity Gets $25 Million from Kleiner Perkins, Accel to Gut EMC