According to a new survey from the Chief Marketing Officer (CMO) Council, customers are craving the notion that hotel operators understand them and their needs.

首席营销官组织(Chief Marketing Officer Council)的调查显示，消费者渴望酒店经营者能够了解他们和他们的需求。

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The 2011 CMO Council report on the state of marketing found that CMOs are overwhelmed with the day-to-day demands, and in particular, are struggling to make sense of the endless volumes of data.

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In 2004, I was part of research project with a professor at the Kellogg School of Management and the CMO Council that sought to understand what senior marketers believed to be critical for their success.

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As the CMO Council points out in its report, the future requires a new breed of top marketer, one who has the skills, experience and leadership (and I would add, the tools) to be able to continue the advancement of the customer experience across a more complex, multi-channel landscape.

FORBES: Why 2013 Is The Year Of The Marketer