The 2011 CMO Council report on the state of marketing found that CMOs are overwhelmed with the day-to-day demands, and in particular, are struggling to make sense of the endless volumes of data.

FORBES: CMO Challenge: Getting Value Out Of Data

In 2004, I was part of research project with a professor at the Kellogg School of Management and the CMO Council that sought to understand what senior marketers believed to be critical for their success.

FORBES: B2B Marketers Take Their Seat at the Table

As the CMO Council points out in its report, the future requires a new breed of top marketer, one who has the skills, experience and leadership (and I would add, the tools) to be able to continue the advancement of the customer experience across a more complex, multi-channel landscape.

FORBES: Why 2013 Is The Year Of The Marketer

Actually customers have concluded that already: that CMO Council survey also asked customers what their expectations were when they complain to their carriers about an issue. 29% of the respondents said the company simply would not care and another 16% said the company would not address the concerns of one person out of a million.

FORBES: One (Bad) Week in the Life of a Wireless Customer

Results are from a survey done by the Chief Marketing Officer (CMO) Council and Lithium.

FORBES: Nearly One Third Of Online Consumers Trust A Stranger Over A Brand