On the other hand, less demand for dedicated devices had helped Amazon, which already established a strong brand presence with Kindle as part of a much larger personal-cloud ecosystem.
Users can search for a location or interesting places to go, save the location in Magellan's Smart Ecosystemcloud, and through Magellan's SmartGPS App, send the location to their SmartGPS automatically via Wi-Fi or Bluetooth for in-vehicle navigation.