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When you can give a clear-cut example to a reporter, it enlivens the story and makes it more understandable to the reader, viewer or listener.
FORBES: The Quotable Example -Media Training
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In other words, they have a clear-cut purpose, a branding dynamic more and more branding professionals, we at Landor included, have identified as being paramount to long-term brand success.
FORBES: SNL, The Muppets, And Sesame Street Know Purpose Is At The Heart Of Great Brands
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What it comes down to in pollution parlance regarding humans and other species is that kids may demonstrate seven times more inhalation and exhalation rates than their parents, meaning, they absorb far more pollutants from off adjacent freeways into their lungs (a clear-cut case of a social justice issue, among other things).
FORBES: List: America's Most Polluted Cities