This led the hotel chain to identify multiple issues of varying severity and address these customer relationship management issues prior to launching the new site at the start of 2009.

这可以让这家连锁酒店发现许多不同程度的问题，并且在2009年年初正式推出该网站前解决这些有关顾客关系管理的问题。

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This results in an end-to-end business solution for applications, such as supply chain management, sales force automation, or customer relationship management.

这样就使应用程序得到一个端对端的业务解决方案，如供应链管理、销售自动化或客户关系管理。

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These software applications can be in the form of customer relationship management (CRM), enterprise resource planning (ERP), supply chain management (SCM), and other systems.

这些软件应用程序可以采用客户关系管理 (CRM)、企业资源规划 (ERP)、供应链管理 (SCM) 和其他系统等形式。

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These so-called legacy applications constitute a seamless supply chain, a sophisticated customer experience, order management systems, accounts receivable systems, and so on.

FORBES: When the past should be seamlessly woven into the future

Buyers, district managers and vice presidents would review all aspects of the business, from the supply chain to marketing and customer service.

FORBES: Out of the Discard Bin

In 2011, it lost its then biggest customer, supermarket chain Asda, when that work was won by Delta Group.

BBC: England