Later this year BSkyB will introduce its Anytime + service, which will use broadband to deliver thousands of hours of on-demand programmes.

今年不久后bskyb将发布其“随时+服务”。它通过宽带传送数千小时的点播节目。

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Potentially more important are the efforts of ISPs, such as Virgin and BSkyB in Britain, to sell subscriptions to broadband and music together.

更重要的可能是网络供应商（如英国的Virgin和BSkyB）努力捆绑销售宽带和音乐。

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But it hasn't been terribly popular among the 8.5 million Sky Digital subscribers, even accounting for the fact that 40% of British homes are not yet served by BskyB's broadband.

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In a sign of the increasingly competitive broadband market BSkyB said it would pump a sixth of its profits into the venture, which it expects to break even by the fiscal year ending 2010.

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Another rival BSkyB is facing on the broadband front is BT Group, Britain's former telecommunications monopoly, which recently launched a digital TV service called BT Vision to all its broadband customers.

FORBES: Magazine Article