But it hasn't been terribly popular among the 8.5 million Sky Digital subscribers, even accounting for the fact that 40% of British homes are not yet served by BskyB's broadband.

FORBES: Magazine Article

In a sign of the increasingly competitive broadband market BSkyB said it would pump a sixth of its profits into the venture, which it expects to break even by the fiscal year ending 2010.

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Another rival BSkyB is facing on the broadband front is BT Group, Britain's former telecommunications monopoly, which recently launched a digital TV service called BT Vision to all its broadband customers.

FORBES: Magazine Article

The company said its customer base had grown by 172, 000 to 9.7 million (out of a total population in Britain of 61 million), with 18% of its customers now taking a package of television, broadband and phone services from BSkyB.

FORBES: Europe Markets Brief

Unlikely confusion notwithstanding, shares in the broadband Internet provider have risen on speculation BSkyB (nyse: BSY - news - people )will launch a bid for the company.

FORBES: Murdoch's BSkyB To Acquire Easynet?

London - A word to the wise for satellite television broadcaster BSkyB : Easynet, a leading pan-European broadband networking company, has nothing to do with popular Greek entrepreneur Stelios Haji-Ioannou's no-frills easyGroup empire--note the majuscule 'E' in the company moniker.

FORBES: Murdoch's BSkyB To Acquire Easynet?

At that time, Easynet provided 20% of the broadband coverage to U.K. homes and BSkyB has since increased that to 60%, with a view to reach 70% by the end of this year.

FORBES: BSkyB Jumps On More Subscribers