The results are as follows: (1) Brand perception (Perceived Brand/non-Perceived Brand) and the categories of the products influence decision making significantly. And there is significant difference between perceived brand and non-perceived on brand decision.
通过六项实验研究主要获得以下几方面的发现:①品牌知觉(知觉到品牌/未知觉到品牌)和产品类别(品牌产品/非品牌产品)影响品牌决策,品牌知觉和产品类别对消费者品牌决策有显著性影响,知觉到品牌比未知觉到品牌对消费者品牌决策具有更显著的影响。
参考来源 - 消费者品牌决策及决策策略的认知加工机制研究·2,447,543篇论文数据，部分数据来源于NoteExpress
How would you rank the brand perception of massage chair?
你将如何排名对按摩椅品牌的观感？
Starbucks; Brand Perception; Culture Differences; Globalization; Anti-Globalization.
星巴克；品牌认知；文化差异；全球化；反全球化。
Johnston said Twitter's primary function for the airline is to gauge brand perception and to listen to what customers are saying.
Johnston指出，Twitter对于捷蓝航空的主要作用在于测定品牌认知以及聆听客户声音。
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