The biggest factors in determining brand perception are issues like recalls and negative news coverage.
BrandIndex said the campaign helped Samsung edge past Apple in brand perception, at least for awhile.
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The short term political fallout of the suit, however, has already been revealed, albeit in a slightly different arena: brand perception.
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Put another way: data breaches have a serious impact on customer loyalty and can directly lead to a decline in your brand perception.
Yet even if K-Mart has not been able to shift its brand perception so far, it is probably too early to start worrying.
While the implications of the discrimination case for jurisprudence are potentially serious, it remains to be seen how long it will affect the more volatile world of brand perception.
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Though even if Santa chooses to leave less Apple products than expected under Christmas trees nationwide, the company can at least remain joyous for their extremely positive brand perception.
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Once you have created this personal dialogue with your communities, and others have begun to see it, you will be amazed at how quickly your brand perception will change and grow in the market.
An immediate perception of the brand comes to mind when you hear any one of their names.
E-commerce will enable Digital Li Ning to shape American consumers' perception of the brand throughout the entire buying process.
But since September, quality perception of the brand has been relatively high, corresponding with the introduction of the concept stores.
Democrats and Republicans started the year with a marginally different perception of the brand: a Buzz score of 15.7 for blue and 14.6 for red.
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However this did not impact the perception of the brand favorably.
This also impacts results, and customer perception of your brand.
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The survey also found that a large majority of people who have seen Twitter Promoted Tweets in the past 12 months said they hurt or had no impact on their perception of the brand advertised.
And The Wall Street Journal wrote in praise of another BrandTags.net, a site that invites visitors to type the first word that comes to mind when they look at a corporate logo in order to capture the public perception of a brand.
People were drawn to the marketing of the products without it changing their perception of Microsoft the brand.
The other perception metrics for the brand have taken a choppier course.
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Developing and maintaining a brand requires taking command of that perception.
If it regularly chooses to be opportunistic in the here and now and focus on its long term perception later, the brand will permanently lose its luster.
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Market perception of the Toyota brand is a critical strategic issue for Toyota in China, as well as in India and many other important rapidly growing markets.
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The firm's BrandIndex service surveyed two slices of the U.S. population, adults 18 to 34 and those over 35, to discover if their perception of the Facebook brand has grown more positive or negative over the past few weeks and rating the results on a scale of -100 to 100.
This is a big shift for a brand which had been steadily increasing in perception since we began tracking it in mid-2007 and placed at number six on our 2011 half-year ranking of the brands with the most Buzz.
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Brand users too have been grumbling about the perception that Facebook is hiding their posts from followers in order to try to get them to pay for promotion.
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Apple Inc. has in recent years seen the startling success of its revolutionary gadgets, yet according to BrandIndex data, it is the Apple brand itself which still has the best consumer perception of all brands under the Apple umbrella.
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Because social responsibility is built into their brand name and business model, they avoided the common negative perception of financial institutions, Fombrun says.
Still, Goldman is fighting back against the stereotypical perception of Wall St. greed that has tainted the brand.
The brand now plans to continue its campaign throughout August, indicating that perception may remain high among potential customers.
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Of course, society's perception of smoking has changed a lot since the days of doctors actually endorsing one brand or another in the first half of last century.
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