The purpose of this paper is to develop a model and show how brand knowledge and relationships affect current and future purchases.
通过提出一个概念模型,探讨品牌知识和品牌关系如何影响消费者当前购买行为和未来购买行为。
参考来源 - 品牌认知对消费者购买行为的影响—《商业研究》—2010年第3期—龙源期刊网The author developeed the model of Customer utility levels based on brand knowledge Stracture.
本文在品牌认知结构的基础上 ,根据满足顾客需要的内在力量的重要性排序 ,建立了“顾客效用层次”模型。
参考来源 - 顾客效用层次模型研究与分析·2,447,543篇论文数据，部分数据来源于NoteExpress
The One Store ensures the latest data and brand knowledge is accessible across all geographies and industries.
The One Store确保最新的数据和品牌知识能够适用于所有地域和所有行业的可用性。
Direct approach is used to measure the effect of the brand knowledge on consumer response to elements of the marketing mix.
同时也可以直接了解到消费者对于公司制定品牌的营销组合的影响程度。
Measures focused solely on immediate customer response are not going to be successful in the long run, unless problems related to brand knowledge and its differential effect have been addressed.
措施仅仅注重直接客户反应并不会成功的从长远来看，除非问题涉及品牌知识及其微分效应有被提及。
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