You extend your brand with every resource you share. You extend the knowledge of your institution throughout the Internet.

分享资源的同时扩展了自己的品牌，同时又把自己的知识从网路上传了出去。

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Griffiths says the potential to grow the Gapyear brand on a global scale has, until now, been limited only by resources and knowledge to build a worldwide brand.

Griffiths表示，到目前为止，Gapyear全球范围的品牌增长潜力巨大，而打造全球品牌的所需资源和知识是唯一制约条件。

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Brand name study involves not only knowledge of languages, but also that of marketing, culture, translation, psychology and aesthetics.

品牌名称研究不仅包括语言知识，也包括营销学、文化、翻译、心理学和美学知识。

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So when it comes to knowing where look for leveragable brand knowledge, we like dealing with pure consumer insights.

FORBES: Can You Trust What's Written on the Internet? In the Meantime, the Truth About What Really Happened to Facebook, Nike, Amazon, Google and Twinkies.

Besides, a company might want to keep control of its supply chain to protect its brand and knowledge.

ECONOMIST: Re-engineering in real time

On Tuesday, October 11, 2011, at 12:00 PM (EST) in a webinar hosted by the Advertising Research Foundation, Amy Shea, Brand Keys EVP Global Brand Development, will present the findings from a new study extending the body-of-knowledge on how humor can build brand equity.

FORBES: 'Four Car Insurance Brands Drive Into a Bar'