The paper trys to build the brand personality dimensional model of domestic features, based on literature study, model building, case analysis and other methods.
本文采用文献研究、模型构建、个案分析等研究方法，尝试构建有本土特色的品牌个性维度模型。
This paper has chosen China Mobile Communications, a division of brand - "Go Tone" to conduct a case study.
本文选择中国移动通信旗下的一个品牌——“全球通”进行一个个案研究。
From the case study of examples of the brand name translation, this paper draws the conclusion that memorability and information constitute the main part of a company's Skopos.
通过个案研究发现，突出易记性和信息性构成了品牌名称汉译的主要目的。
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