The paper trys to build the brand personality dimensional model of domestic features, based on literature study, model building, case analysis and other methods.
本文采用文献研究、模型构建、个案分析等研究方法，尝试构建有本土特色的品牌个性维度模型。
This paper has chosen China Mobile Communications, a division of brand - "Go Tone" to conduct a case study.
本文选择中国移动通信旗下的一个品牌——“全球通”进行一个个案研究。
From the case study of examples of the brand name translation, this paper draws the conclusion that memorability and information constitute the main part of a company's Skopos.
通过个案研究发现，突出易记性和信息性构成了品牌名称汉译的主要目的。
And as a case study to the Zhonghai Real Estate, its brand-building experience was summarized and also presented its lack of brand building and improvements.
并且以中海地产作为研究实例，对其品牌建设的经验进行了总结，同时也提出了其品牌建设的不足和改善方法。
The paper samples Bein GMATe for a case study about Chinese corporate brand strategy for public good in terms of strategy selection, positioning, and decision making, etc.
我国企业公益品牌策略的选择应与企业品牌定位协同配合，选择公益事业的关键群体，视公益品牌策略为企业的长期战略应成为我国企业经营策略。
The article tries to review the phenomenon from the angle of brand management, through the case study of The Oriental Horizon.
文章试从品牌经营角度，以《东方时空》为个案，对这一现象进行透视。
Finally the thesis introduces case study to analyze Yili's brand equity growth mechanism, so as to confirm the theoretical point of view, and then summarizes the conclusion.
最后引入案例分析，通过对伊利品牌资产价值增长机制的分析来印证理论观点，并对结论进行了总结。
In the X-brand strategy design process, the integrated use of SWOT analysis, systems analysis, comparative analysis, case studies, research analysis, a more in-depth study.
论文在X制酒厂品牌策略方案设计过程中，综合运用了SWOT分析法，系统分析法、比较分析法、案例分析法以及调查研究分析法，以期使研究较为深入。
Business-to-Business Brand Management: Theory, Research, and Exeutive Case Study Exercises (Advances in Business Marketing and Purchasing), 15.
企业对企业的品牌管理：理论，研究，案例研究练习。
Business-to-Business Brand Management: Theory, Research, and Exeutive Case Study Exercises (Advances in Business Marketing and Purchasing), 15.
企业对企业的品牌管理：理论，研究，案例研究练习。
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