In this paper, we first review the brand, brand strategy, brand analysis tools of related theories, in order to lay the platform of theoretical papers;

本文首先阐述品牌、品牌策略和品牌分析工具等相关理论，为论文研究奠定了理论平台；

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Smart analysis and informed perspective from the world's leading news brand.

聪明的角度分析和了解世界领先品牌的消息。

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This article on sports sponsorship research, combined with the analysis of brand building.

本文主要对体育赛事赞助进行研究，并结合品牌塑造的分析。

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We ask chief executive of the Centre for Brand Analysis and "CoolBrand" council chairman Stephen Cheliotis for his six rules of cool.

CNN: Six secrets behind cool brands

Woods is still the most dominant brand in the sport, delivering nearly 50% more airtime for sponsors than McIlroy in 2012, according to a study done for Forbes by brand analysis and research firm Repucom.

FORBES: Rory McIlroy Joins Highest-Paid Athletes After Blockbuster Nike Deal

But when it comes to exposure, Woods is still the most dominant brand in the sport, delivering nearly 50% more airtime for sponsors than McIlroy in 2012, according to a study done for Forbes by brand analysis and research firm Repucom.

FORBES: Tiger Woods Delivered $6 Million More For Sponsors Than Rory McIlroy In 2012