Based on an analysis of brand evaluation in terms of marketing, th is paper introduces fuzzy method in evaluation of brand value so as to help improve the management of brand assets.
本文侧重分析从营销角度进行的品牌评估，采用模糊综合评价方法，评估企业品牌价值，帮助企业提高品牌资产管理工作。
This article begins with the analysis of the contents, extra value of customer's feel of brand personality, which states importance of brand personality.
本文首先对品牌个性内涵、品牌个性的维度和品牌个性的消费者感知价值进行分析，说明品牌个性的重要性。
Through the mediating effect analysis, this paper further validates the influence of both customer satisfaction and customer value to brand loyalty, so the model was refined.
与此同时，通过中介效应分析的方法，本文进一步验证了顾客满意度和顾客价值两者对品牌忠诚的作用，使模型得到完善。
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