First, by using behavior segmentation method based on value matrix, customers who have consumed more than one time are segmented into four categories, and the valuable customers are identified.
首先，通过使用基于价值矩阵的行为细分方法将老客户分成四类，并确定了其中的重要客户。
There has been some research abroad on consumer behavior applied in the field of consumer segmentation, like RFM model, Customer Value Matrix (CVM) model, etc.
国外已有一些关于消费者行为应用于客户细分方面的研究，如RFM细分模型、客户价值矩阵模型等。
Revenue Management emphasizes the use of dynamic pricing and inventory control to realize the maximum revenue of company by market segmentation and consumer behavior analysis.
收入管理强调通过对市场进行细分，对消费者行为进行分析，利用动态定价与存量控制策略实现企业的收入最大化。
应用推荐