The report says the research indicated that audiences recognised when language was used for "clear purpose or effect" and disliked "unnecessary or gratuitous use".
The movie, which features Jesse Eisenberg and Morgan Freeman, earned stronger reviews than "After Earth" and a A- from opening-night audiences, according to market research firm CinemaScore.
With this, it can build on its role as a repository for good ideas, connecting research with policy audiences, and principally, as a relevant world-class organisation today and into the future.