The report says the research indicated that audiences recognised when language was used for "clear purpose or effect" and disliked "unnecessary or gratuitous use".
The movie, which features Jesse Eisenberg and Morgan Freeman, earned stronger reviews than "After Earth" and a A- from opening-night audiences, according to market research firm CinemaScore.
With this, it can build on its role as a repository for good ideas, connecting research with policy audiences, and principally, as a relevant world-class organisation today and into the future.
Its research pointed to four major consumer audiences: families with children, professionals, Generation Y teens and twentysomethings and video game enthusiasts.
So far, however, Apple and Research in Motion seem to appeal to very different audiences.
Fox's domestic distribution president Chris Aronson said he believes the movie will have a long life at the box office, noting that audiences gave it an average grade of A according to market research firm CinemaScore, and there are no more family-friendly films until "Monsters University" opens June 21.
Marketers are tweaking ads to make sure the "message gets through" and "are trying to make sure they are not offending certain audiences, " says Eileen Campbell, chief executive officer of the research company.
On average, audiences gave "Iron Man 3" an A grade, according to market research firm CinemaScore, meaning word-of-mouth for the film should be strong.
WSJ: Marvel's 'Iron Man 3' Takes in $175.3 Million at Box Office
Industry research shows that nationwide, an exceptional 10 percent of the time, audiences had an audibly negative reaction to the United 93 trailer.
With eight series between them (both Berlanti and Rhimes have more than one), the cadre of ABC show-runners--someone that serves as both a writer and executive producer on a show--rounded out the most recent broadcast season with average audiences between 7.2 million and 17.3 million, according to Nielsen Media Research.
Opus Research analyst Greg Sterling said that consumer apps in the space have struggled to build audiences that are big enough to interest advertisers.
Interesting new research about how people think, behave and operate in society is quickly repackaged for broader audiences.
Domestic audiences appeared to like "Into Darkness, " giving it an average grade of A, according to market research firm CinemaScore.
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