Using data from The Nielsen Company and Arbitron inc., Harris and her colleagues analyzed ads aired by 12 chains, including Burger King, Taco Bell, KFC and McDonald's.

哈里斯和他的同事们运用尼尔森公司和阿比创有限公司得出的研究数据，对12家快餐连锁公司，包括汉堡王，塔可钟，肯德基和麦当劳所播出的广告进行分析。

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In June 2004, the Viacom unit announced it wouldn't renew its contract with Arbitron, sending the company's stock price plunging.

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Arbitron officials agree with Clear Channel on this point--a study the company commissioned this year said 25% of marketers surveyed said radio ad spending would increase if the new meters were put in place, while 8% said they would cut spending if the old system sticks around.

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According to an Arbitron spokesman, the meter samples in Philadelphia had fewer persons between 18 and 34 than the company would have liked, and the situation in New York was set to be the same.

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