In June 2004, the Viacom unit announced it wouldn't renew its contract with Arbitron, sending the company's stock price plunging.

FORBES: A Seismic Shift In Rating Radio

Arbitron officials agree with Clear Channel on this point--a study the company commissioned this year said 25% of marketers surveyed said radio ad spending would increase if the new meters were put in place, while 8% said they would cut spending if the old system sticks around.

FORBES: Magazine Article

According to an Arbitron spokesman, the meter samples in Philadelphia had fewer persons between 18 and 34 than the company would have liked, and the situation in New York was set to be the same.

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Arbitron officials suggest that Hogan's public saber-rattling is reminiscent of the game of chicken the company played with the Infinity radio chain last year.

FORBES: Magazine Article