广告语篇中的情态分析-其他毕业论文-应届毕业生求职网 Key Words: systemic-functional grammar; modality; advertising text; interaction [gap=335]关键词：系统功能语法、情态、广告语篇、交互
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TV advertising text 电视广告语篇
Advertising text writing 广告文案写作
japanese advertising text 日语广告语篇
In Text Advertising 内文广告
keyword text advertising 内文关键字广告
There appear two layers of signifier-signified relationships from the signifier of the advertising text to the superficial elements of cultural values and then to cultural values in depth.
从广告文本表面能指到表层文化价值元素再到深层文化价值观，经历了两层能指所指关系。
参考来源 - 中国电视商业广告文化价值模式研究·2,447,543篇论文数据，部分数据来源于NoteExpress
The fifth chapter will return the study results to the advertising text, apply the theory to practice.
第五章节将上述研究结果回归到广告文本，理论指导实践。
By analyzing the concrete USES of modality in an advertising text, the paper reveals how it realizes its hidden attitudinal meanings through the special choices of modality.
通过对一则广告中情态使用情况的分析，揭示该广告语篇如何通过具体情态意义的选择实现某种隐含的态度。
Due to the structural dislocation between the transmitter and the audience, there exists a semiotic dissymmetry in the advertising text from the surface framework to its deeper logic.
由于传播者与受众之间的结构性错位，从广告文本的表层结构到深层逻辑都存在着符号不对称性。
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