That puts it directly ahead of macromates.com, a site advertising a text editor for programming code.
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We disparaged modern and incomplete forms: gormless and garbled jargon, graffiti, advertising, text-messaging.
But mobile advertising through text messages is the most focused: if marketers use mobile firms' profiles of their customers cleverly enough, they can tailor their advertisements to match each subscriber's habits.
Google could use the company to expand its advertising service from small text ads to multimedia display ads and offer more advertising options to a larger network of Web pages.
Meanwhile there are growing numbers of pages filled only with junk text and advertising, designed solely to fool the engine.
But search advertising--the small text ads placed beside search results--show signs of relative health.
Facebook competes with Google, Yahoo, Microsoft, AOL in the text and display advertising market as well as the search advertising market.
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Most mobile advertising strategies now rely on text messages, since few customers have taken to more elaborate services that allow them to download music, games and videos and to surf the web.
Those remaining include Quattro, text messaging specialist 4INFO, mobile video advertising company Transpera, and mobile advertising network Millenial Media.
Specifically, the company purchasing a PPC campaign pays the advertising publisher every time an advertisement, such as a text link or banner, receives a click.
Its software allows video creators to embed instructions for the player to show several kinds of advertising in videos, including pre-roll video ads, text ticker ads that run along the bottom of the image, and small clips displayed in the corner of a video.
In the biggest trial yet of wireless advertising, confectionery giant Cadbury's will soon kick off a text message competition involving up to 65 million chocolate bars.
And, because the digital signal occupies only 65% of the excess allotted bandwidth, stations can use the leftover spectrum to transmit text information like the artist's name, song title or more advertising.
But search engines have proved since 2004 that targeted text ads are a far more effective method of wringing dollars from the Web than display advertising.
By giving away its site's traffic in exchange for more video views, Google is likely betting on the future of "in-stream" advertising--video ad clips or pictorial ads overlaid on videos--rather than the display ads or text ads that typically appear on Google's sites.
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