I said earlier, high click-through rate is one of the principles of advertising into the content.

我在前面说过，高点击率的原则之一就是把广告融入内容。

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Principles in advertising translation stress on conveying the communicative function of Ads so as to accomplish emotional transmission.

广告的翻译原则强调再现广告的传播功能从而达到情感传递的目的。

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This dissertation, therefore, proposes three principles for translating advertising English.

为此，本文提出了翻译广告英语的三条原则。

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Understanding mobile ad engagement is still developing, which has led to less than successful attempts to apply PC Web banner advertising principles to this nascent medium.

FORBES: Why Marketers May Finally Get on the Mobile Advertising Boat

If you believe that an advertising space is an environment, if you read up on it, you can apply the principles of Feng Shui in six key areas of advertising (I have applied these principles below liberally rather than scientifically).

FORBES: Feng Shui, New Offices, Advertising and StrawberryFrog

The principles of Feng Shui got me thinking about what influence the placement of things and objects in an advertising environment can affect the impact and outcome of a marketing campaign.

FORBES: Feng Shui, New Offices, Advertising and StrawberryFrog