Understanding mobile ad engagement is still developing, which has led to less than successful attempts to apply PC Web banner advertisingprinciples to this nascent medium.
If you believe that an advertising space is an environment, if you read up on it, you can apply the principles of Feng Shui in six key areas of advertising (I have applied these principles below liberally rather than scientifically).
The principles of Feng Shui got me thinking about what influence the placement of things and objects in an advertising environment can affect the impact and outcome of a marketing campaign.