For the first time, a recent study of EA Games shows proof that advertisers may actually benefit from something many gamers hate: in-game advertising.

一项最近的研究首次表明广告商确实能从游戏玩家所憎恨的游戏内置广告中获利。

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DeNA did not break out revenue from sales of in-game advertising, ad-supported games and paid game sales.

DeNA没有透露游戏内置广告销售、广告支持的游戏和付费游戏销售的收入。

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About 75% of Super Rewards' income is currently derived from advertising offers, while the other 25% come from direct sales of in-game points that bypass the advertising solution.

Super Rewards目前的收入中有75%是从广告获得，另外25%是绕开广告，直接用从游戏点数的销售中获得。

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PepsiCo will not be advertising its flagship soft drink in the game for the first time in 23 years.

VOA: standard.2010.01.27

This level of customization was not available in its previous games and it is very likely that it will increase user engagement, leading to higher revenues from advertising and in-game purchases.

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Coming up with mobile and in-game advertising strategies is another big focus in Redmond.

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With mobile advertising generating 14% of ad revenue, I feel Facebook is in the game, and will prove to be a monster competitor in advertising and a variety of other products only Facebook could develop.

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