For the first time, a recent study of EA Games shows proof that advertisers may actually benefit from something many gamers hate: in-game advertising.
一项最近的研究首次表明广告商确实能从游戏玩家所憎恨的游戏内置广告中获利。
DeNA did not break out revenue from sales of in-game advertising, ad-supported games and paid game sales.
DeNA没有透露游戏内置广告销售、广告支持的游戏和付费游戏销售的收入。
About 75% of Super Rewards' income is currently derived from advertising offers, while the other 25% come from direct sales of in-game points that bypass the advertising solution.
SuperRewards目前的收入中有75%是从广告获得,另外25%是绕开广告,直接用从游戏点数的销售中获得。
All of its software is free to use, but once developers begin to make money from their worlds-from subscriptions, in-game advertising or sales of in-game items-they pay 10% of their revenue.
它的全部软件都是免费使用的,但一旦开发者获得捐赠金,或在他们的世界中通过在游戏中作广告或在游戏中出售物品开始盈利,他们就要将盈利的10%用于购买软件。
"The non-game applications will generate the traffic, and we can provide an advertising platform to help them monetise, and share revenue in that process," Mr Lau said.
“非游戏类应用组件能创造流量,而我们能够提供广告平台帮助他们实现货币化,并分享收入,”刘炽平表示。
Another form of direct advertising in a game is to have some kind of product placement.
另一种直接在游戏中做广告的型式,就是置入式营销。
Simulating natural phenomena, such as water, cloud, smoke, rain, snow and so on, has been widely used in computer game, 3d animation, movie production and advertising, etc.
关于水、云、烟、雨、雪等自然景物的模拟,在计算机游戏、三维动画、影视及广告中有着广泛的应用。
Miserly players can still participate in the game and pay indirectly by being exposed to advertising.
悭吝的玩家依然可以参与到游戏里,但以凋谢自己给广告投放的式样间接支付用度。
Dong Nguyen, who created the game in just two to three days, was making as much as $50,000 a day from the game's advertising revenue.
阮哈东仅用了两到三天就开发出了这款目前风靡全球的游戏,通过游戏内广告,这款作品每天可以为他带来5万美元的收入。
The results show that the more the intensity of advertising competition between the two downstream retailers, the more the retailers advertise on local advertising in Stackelberg game.
同时,斯坦博格和合作博弈下零售商的地方性广告投入和制造商的商誉与零售商之间的广告竞争强度相关。
Retail, online demos, reviews and advertising and promotion follow word of mouth as the most important factors influencing game-buying, in that order.
紧跟在口碑之后的最重要的影响游戏购买因素依次是:零售方式,在线演示,测评,广告和促销。
Dynamic In-Game advertising (DIGA) is the ability to dynamically serve advertising into a video game via a connected console or PC in real time.
动态的游戏广告(DIGA)是能够动态服务成为视频游戏广告通过连接的控制台或实时电脑。
Based on the previous research works, we pursued an in-depth research on advertising decision between complementary goods enterprises by using game theory and economics of information theory.
在国内外研究成果的基础上,本文综合运用博弈论和信息经济学等理论对互补品企业的广告决策问题进行深入地研究。
Fixed Product Placement (FPP) is also referred to as Static In-Game Advertising (SIGA).
固定产品安置(FPP)的也称为静态的游戏广告(球蛋白)。
Fixed Product Placement (FPP) is also referred to as Static In-Game Advertising (SIGA).
固定产品安置(FPP)的也称为静态的游戏广告(球蛋白)。
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