This paper is divided into four parts on the issues discussed:The first part mainly explains the general theoretical research on the issues of endorsements and testimonials in advertising.

本文分为四个部分对其中的问题进行论述：第一部分主要对荐证广告的一般理论进行阐释研究。

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Leagas Delaney believes in teasing, inspiring and challenging advertising , rather than the traditional communication build around endorsements or product and price alone.

作为一个特立独行的广告代理公司， 李戈斯雷尼始终相信态度、灵感和挑战， 而绝非传统而空洞的产品介绍或者价格大战。

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The commission says celebrity endorsements and other advertising make losing weight seem easy.

委员会说名人效应和其它的广告使减肥看起来容易了。

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To determine who the highest-paid celebrities are, we considered upfront pay, profit participation, residuals, endorsements and advertising work.

FORBES: Oprah Winfrey Tops Our List Of The Highest-Paid Celebrities

To determine who the highest-paid celebrities under 30 are, we considered album and concert sales, movie paydays, profit participation, endorsements and advertising work.

FORBES: Women Dominate Our List Of The Highest-Paid Celebrities Under 30

With only one full album to his name, London has already landed several high-profile endorsements, including advertising campaigns for Bushmills and Bing as well as guest collections for shoemakers Cole Haan, Del Toro and surf brand Stussy.

FORBES: The Lucrative Style Of Theophilus London