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To determine who the highest-paid celebrities are, we considered upfront pay, profit participation, residuals, endorsements and advertising work.
FORBES: Oprah Winfrey Tops Our List Of The Highest-Paid Celebrities
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To determine who the highest-paid celebrities under 30 are, we considered album and concert sales, movie paydays, profit participation, endorsements and advertising work.
FORBES: Women Dominate Our List Of The Highest-Paid Celebrities Under 30
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With only one full album to his name, London has already landed several high-profile endorsements, including advertising campaigns for Bushmills and Bing as well as guest collections for shoemakers Cole Haan, Del Toro and surf brand Stussy.
FORBES: The Lucrative Style Of Theophilus London
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One year ago, the Federal Trade Commission published a revised set of guidelines governing the use of endorsements and testimonials in advertising.
FORBES: FTC Official: "Hard to Measure" Impact of Blogger Guidelines
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Colgate has long spent in other areas, such as supporting dog rescue operations and convincing product specialists to give endorsements, while eschewing more general advertising.
FORBES: Compete to Win, Don't Play "Catch Up" - Colgate's Big Opportunity
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The past has seen the marketing and advertising community point to such things as big name celebrity endorsements one year, to real people performing viral stunts another.
FORBES: Big Brand Gestures Make a Splash in Cannes
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Asking people to assess whether they can be influenced by celebrity endorsements is equivalent to asking them if they are likely to be swayed by subliminal advertising messages.
FORBES: Poll: Celebrity Endorsements Don't Work... Don't Tell Angelina